MyUAL is a mobile application we built for University of the Arts London. The brief was to build an app that gave students all the services available to them in one place. The design needed to be clear, accessible, and enable them to perform tasks quickly.

We carried out user research to find out the best location of the tiles, user testing to see how they reacted to low colour designs and found that our design with different colours for each tile actually resulted in quicker timed completion of tasks.

The content of the app came from a wide range of digital services around UAL, and we needed to hook into the various APIs for example, on the Library tile, we needed to use the API for the university library system.

Our work resulted in higher uptake of the product, as comapared with the previous iteration of the application, and also a large increase in use. Which we measured within the apps inbuilt analytics system.